Understanding How Behaviour Shapes Strategy Mark Earls

ISBN:

Published: October 1st 2008

Kindle Edition

29 pages


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Understanding How Behaviour Shapes Strategy  by  Mark Earls

Understanding How Behaviour Shapes Strategy by Mark Earls
October 1st 2008 | Kindle Edition | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 29 pages | ISBN: | 10.40 Mb

This eBook covers Mark Earls’s thinking on the subject of people and strategy. It includes an in-depth analysis of why our misconceptions about human behavior fundamentally undermine most strategies. It also looks at how a different view of peopleMoreThis eBook covers Mark Earls’s thinking on the subject of people and strategy. It includes an in-depth analysis of why our misconceptions about human behavior fundamentally undermine most strategies.

It also looks at how a different view of people may just change the rules for forward thinking businesses. This is a provocative read!Topics covered• Learn how changing people’s behavior – customers, staff, investors etc. – should be objective of strategy• Discover why our models of human behavior are wrong and the way this has influenced failed strategies• How to change the measures used in strategy to make it more successful• How momentum is the essential goal of strategic development• How ideas actually spread through communities• Improving the success rate of change management programs• Why most market research is a waste of time and money



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